Marketing your book
Once you make the decision to self-promote, the first thing you need is a budget. There are certain things you have to do to create a professional-looking book that people will love, and more importantly, purchase. I will outline these things here for you. Now, if you decide to cut corners it doesn’t mean you won’t be successful in selling your work, but it will reduce your chances.
So to recap, you need to budget:
So, with a budget of $4,200 you can create a professional book and launch it to Best Seller status. You may be thinking you could go to an independent (vanity) publisher for this price, and you can but what you will get will be the book and no promotion. They will do a great job editing and designing a great looking book for you, but you won’t get more than a few tips on how to promote it let alone how to get to a Best Seller Status.
I went this route with my children’s book. I spent $8,000 on it and got a very well-done children’s story but when it came time to market it, all I got were a few bookmarkers, a special ‘author’s discount’ on purchases, and a sales sheet to send or hand out to book stores. Needless to say, I did not sell very many copies of my children’s book!
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In my next post, I’ll discuss ways you can save up to get your book promoted
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